Have Can, Will Drink: Grocery Stores Are Testing New Craft Beer Cans That Will Change Your Shopping

RealClear Contributor


Bottles are all well and good...but maybe not when they're your only option. Luckily, they aren't. A grocery store is testing a new device that lets you fill up beer cans right from the craft beer tap at the supermarket.

What’s a Crowler?

Kroger, an Ohio-based grocery chain found mostly in the southern states, is now offering the Crowler. This is a 32-ounce aluminum can that you can fill and seal yourself in the grocery store when you want a craft beer.

Growlers and Crowlers, Oh My!

Drinkers are already familiar with growlers, the nickname for the bottles used to hold craft beer in grocery stores. Soon, they'll have another option. Kroger is testing Crowlers at their store in Memphis currently. If all goes well, Crowlers could be seen across the country.

And they won't be confined to grocery stores, either. Brad Larson, who owns Joe's Wines & Liquor in Memphis, has been using Crowlers for the last two years. He's selling 135 to 200 per week already. Crowlers were originally developed by a craft brewery in Colorado, and they're already available in just about every state in the U.S. 

What’s Your Pick?

Since the craft brewery developed Crowlers in 2014, they've sold almost 1,000 of the machines used to make the sealable cans work. Right now, Tennessee has the most Crowlers, with 25 machines working in the state. 

Do you prefer cans or bottles? Share why, and share this story!



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